Vlds, повнимательнее посмотри, конторе несколько месяцев и в названии два участника этой конторы: "Kirk Hammett has announced a gear company with business partner David Karon called KHDK Electronics"
К пиару подключили народу "чиста-конкретного" : "Constructed with feedback from Hammett, Donegan and world-renowned producer Tue Madsen (THE HAUNTED, HATESPHERE, SICK OF IT ALL), the No. 1 Overdrive features two gain controls which cascade the gain stages for a rich and harmonic overdrive. Gain one controls the first gain stage from a pure clean boost to a naturally compressing overdrive. Gain two shares one knob with the bass control. It cleverly controls the gain and the low end of the next stage gain, which adds rich harmonics, bottom end and natural tube-like saturation to your tone. It is designed as an active high-pass filter for the second gain stage and will allow you to set the amount of bottom end with precision."