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When Mr. Danzig took the helm after Paul left and tried to turn them into 4k+ lawyer guitars, shot down custom orders because he didn't like them, spent no money/time on advertising, and gave 2 shits about endorsees, the writing was on the wall. Since Fender took over, some of the craziest custom orders have come out of that little plant, showing their willingness to do what it took to keep afloat. At the end of the day, they couldn't overcome Jol's mismanagement of the brand into obscurity.